On April 21 , 2015, Google updated its algorithm and it was evident that the new update had a big impact on mobile friendly sites.
Fast forward to the present day. The dust has settled and some businesses have adapted to Google’s updated algorithm. Yet there are still some businesses who lack mobile friendly websites. Did your local business survive Mobilegeddon? If you still haven’t adapted to Google’s whims, it’s not too late. You can improve your mobile standing in Google’s search results with a mobile site. Need more reasons to take action —
Here are 10 reasons businesses need mobile websites:
#1. 72% of consumers want mobile-friendly sites (Google Research)
– Google researched the importance of mobile sites and found that 72% of consumers
demand a mobile friendly site for ease of navigation.
– Consumers actually lose interest in the sites that were not compatible with their mobile devices. (Sunrise Advertising) Businesses should be listening to consumers: where there is demand, there is opportunity to succeed. It’s clear that the demand is for mobile sites!
#2. 67% of consumers are willing to buy a product or use a service on a mobile-friendly site (Google Research)
– Local businesses have the advantage over their competition making sales online if their site is mobile friendly.
As indicated by the stat, consumers are more active than ever online shopping. Local Businesses must make sure their mobile presence is attractive to a potential customer.
#3. 5 to 7 seconds is all you have to convince a user that they are on the right page with relevant results to their search (Baymard Institute)
– Consumers lose interest very fast. If your website isn’t mobile friendly, a consumer won’t hesitate to look elsewhere to buy.
#4. US adults spend an average of two hours and fifty-one minutes a day using mobile devices (eMarketer)
– People are on their smartphones 24/7 and so should you! Mobile devices and smartphones are now an essential part of people’s everyday lives.
#5. There is a 21% decrease in non mobile-friendly URLs on the first three pages of search results (BrightEdge)
– There’s a saying … if you aren’t on the first 3 pages of Google you don’t exist. Consumers don’t spend a whole lot of time navigating through secondary results on Google. Local businesses need to make it easy for consumers to find them. People might like the chase in their romantic lives, but definitely not when shopping online.
#6. Mobile friendly sites have gotten 32% more organic mobile traffic than non-mobile friendly websites since Mobilegeddon. (CoolMaterial)
– It’s very obvious: people want to view mobile friendly websites. Businesses will generate more traffic to their website if it’s mobile friendly, and traffic is what every business wants, right?
#7. 94% of smartphone owners look for local information on their phone (Televox)
– Because searchers are looking for this information on the go, their purchase intent is far higher than people searching on a desktop.
#8. 89% of participants admitted to searching for a local business on their smartphone once a week or more, with 58% searching at least daily. (Mediative Spotlight on Local Mobile Consumer Search Behaviour)
– Consider this: when are you most likely to make a search on your mobile? Likely when you’re already out and looking for a restaurant, dentist, store or whatever you may be in “need” of at that moment.
#9. Consumers are spending 15+ hours/week researching on their smartphones (Google)
– Consumers are constantly looking for small business and yours must be at the top of the list! People are constantly on their phones, which is why it is essential for your business to be there too. Be where customers are rather than expecting them to come to you.
#10. For 2017, the number of smartphone users in the United States is estimated to reach 222.9 million, with the number of smartphone users worldwide forecast to exceed 2 billion users by that time. (Statista)
When someone “Googles” on their mobile device, the sites with mobile friendly displays get priority in the search engine results. Now, this is a big deal in the business world, as many small businesses don’t have mobile friendly websites. Mobilegeddon has wrecked destroy the online presence of many small businesses that lacked mobile compatibility. Local businesses panicked (rightly so) as their websites were not prioritized in Google’s search engine results, which meant no attention or exposure to their business.
Yes, these statistics are alarming, and troubling for businesses in an ever evolving online marketplace. However, you must “KEEP CALM AND GET YOURSELF A MOBILE SITE”, because creating location pages and mobile friendly landing pages for consumers is really not that difficult. There are no more excuses keeping you from going mobile.
Your customers demand it.