Entries by localmarketing

Engage with Email Marketing

Want to target and get what you can from the lemons you got. Start with email marketing. Here 6 reasons you should be using email marketing to target market your clients. 1. More effective than social media (for customer acquisition) Don’t get us wrong, social media is an extremely important component in any business’ marketing […]

Mobile optimization as a Competitive Advantage in 2017

In many industries, this may be conservative and, at the agency I head up in the UK, Bowler Hat, our B2C clients are seeing up to 85 percent of all site sessions conducted on mobile devices. Suffice it to say, mobile has well and truly arrived. Yet, while responsive design has been around for a […]

Marketing and Branding

What the Difference Between Marketing and Branding What is the difference between marketing and branding? In a recent conversation with a very senior person at a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a […]

HTML Styles

Image aligned left & right Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat […]